Full Description

This slide presentation outlines how the Anchorage Water and Wastewater Utility has incorporated the AWWA "Only Tap Water Delivers" ad campaign into its own media campaign. Examples of print media are given, such as newsprint ads and a National Drinking Water Week Promotion, along with vehicles ads onutility assets andmass transit, and ads on Pharmacy bags. Future plans include: mass transit isrelatively expensive;event sponsorship such aslocal charity running events; and, web site redesign includingTap Water Delivers as home page graphic withemphasis on four key messages. Lessons learned are listed.

Product Details

Edition: Vol. - No. Published: 06/01/2007 Number of Pages: 17File Size: 1 file , 1.6 MB